How do you attract more visitors to your website?

Four strategies to increase traffic.

You've got a website. Great. Now go and get some visitors.

Many people believe that, once they’ve got a website, the war is won. Potential clients are gonna go onto Google and, magically land on their website.

If only it were that easy. We’ve built dozens of websites, and if you don’t put some effort in, you’re lucky if you get five visitors a day after your first month. There are about 2 billion websites out there, and take it from us: you’re competitors are doing all they can to get people to their websites.

So, what should you do?

1. Google Ads

Advertising on Google is the easiest and most direct way to get traffic to your website. People search for your product, see your ad, and click. You only pay when people actually click your ad and visit your website.

There is a con, of course. Advertising on Google isn’t as cheap as it once was. In fact, a click will cost you anything from a couple of pennies to ten quid, meaning that if you want to maximise your ROI you’ll have to configure your ad in a way it’s found by the right people at the right time.

And then your website has to be optimised to sell to these people.

Fortunately, you can measure all these things.  Your ROI, what ads and products work best, and you can keep on tweaking it to increase your ROI.

You don’t get that in the local newspaper.

2. Social Media

Does your company have a Facebook page? No? What are you waiting for? Sure, Facebook is a little 2015, but who cares. It’s still the biggest social media platform out there.

You can share your new website and boost it, so more people see it. Just make sure to get it under the eyes of the right people.

You can also share your website on your own, personal page or Facebook groups. There are a handful of Facebook groups for just about everything these days, so you’re sure to find a couple where you can share your website.

(And don’t don’t forget your LinkedIn page, either.)

3. Advertise your website offline

What!? An online marketing company advising to advertise your website offline?

Of course. Online marketing should be part of your marketing, and it should work in tandem with your offline efforts.

Print your website address on your business cards, hang a poster in front of your window, take out an ad in the local paper, put a sticker on your neighbour’s car – be creative and go spread the word!

4. Search Engine Optimisation (SEO)

We can hear you thinking: I commissioned a website so people could find me on Google, and now you’re telling me to take out an ad in the local newspaper. What’s up with that!?

Well, the good news is that you can get your website to the first page of Google. The bad news is, there’s no room for seconds here. You can find out who killed JFK on page two, but hardly anyone makes it there.

And there’s more bad news. Search Engine Optimisation, SEO, what you need to get to page one, takes a long time and lots of effort and/or money. 

But there’s also good news. If you’re in it for the long run, it’s not impossible to get your website to the top of Google, and to help you we’ve created this post about SEO for small businesses and startups. 

Need more help? A masterplan? Content? Links? You know where to find us.

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