PPC

The most effective way to get people to find you.

What's PPC?

Pay Per Click (PPC) is a form of advertising where you only pay when people click your ad. 

You can place text ads on Google itself, but also on other websites through display networks.

(Social media channels also offer PPC, but as we believe these should be part of your social media strategy, we’ve categorised these under Social Media Marketing.)

Search Ads

The most important form of PPC is bidding on search terms using Google. This works as follows:

Say you own a flower shop in Reading, and you wanna sell flowers online. We place a bid on a combination of the terms ‘buy’, ‘flowers’ and ‘online’ and we set the maximum distance from your store where the search can take place at 3 miles.

Now, someone near you Googles ‘buy flowers online’ and what does he see? Your advertisement. All that’s left for him to do is click, but if he doesn’t, you don’t have to pay a penny.

Of course, we could also add Reading to the keywords and lose distance requirement for a separate ad group, so if David wants to order flowers for his mum in Reading and Googles ‘buy flowers online Reading’, he’ll find you too.

What else is possible?

We’re a big fan of search ads and especially if you’re just starting out they’re a great way to get new customers to find you. However, PPC offers some other opportunities too.

Remarketing
On average it takes seven interactions with a customer before he’s ready to buy. That’s one of the reasons remarketing ads are great. Remarketing allows you to target people who’ve already visited your website.

You can even show an ad to someone who put one of your products in their digital trolley, but forgot to check out.

“Normal” Display Ads
Do you wanna create awareness for a new product? Display Ads might be just the thing for you. Your advertisements can appear all through the web, but once again, you only pay when people click.

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