Search Engine Optimisation (SEO)

Or the art of getting people to find you on Google.

What is SEO?

SEO is short for Search Engine Optimisation, and basically, it stands for the combination of tactics used to bring your website to the top of Google. Because let’s be honest, when was the last time you made it to page 2?

To be truly effective one needs both on-page and off-page SEO. On-page is the stuff that’s happening on your website: think of putting keywords in strategic places, creating content with more keywords and making sure your website is well organised and fast.

Off-page SEO happens on the rest of the web, and it’s at least as important. Getting links and even growing your social media is all part of your off-page SEO.

Our approach

For us, SEO starts with auditing your website. Then, we’re going to look at your clients and figure out what they want to achieve, and which search terms they use to get there. We choose the terms that you have a chance to rank for in the not too distance future, and we’re ready to go.

‘Going’ means repackaging or reorganising content you’ve already got, and creating net content – preferably together with you, though we can also do it on our own – and reaching out to people who might want to link to your website. Every month you’ll receive a status update, with an analysis of the results and plans for the new month.

Do you need SEO?

The short answer is: yes, obviously. Everyone with a website needs some degree of SEO.

But the long answer is a bit more complicated. SEO should be part of your long-term strategy, as for some keywords it may take years before you reach that first page. And who knows, perhaps by that time we’ll be browsing the web through virtual reality.

Then again, just imagine how much it’s worth to you if people type in a term related to your products and services on Google, and find you without you having to pay for ads. What’s more, if you have a local business, a modest budget can still get you serious results.

Get in touch

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XowoX Digital Marketing

XowoX Digital

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3735 KB Bosch en Duin

+31(0)20 893 4167

4 & 5 Bonhill Street
London, EC2A 4PE

+44(0)7 547 922 523